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Insights on Chinese students, recruitment, & marketing from eduFair China

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February 25, 2019

China’s international education industry has grown rapidly since the late 1990s. Chinese investment firm Tiantiantou estimates that the total market value for the Chinese international education industry is 250 billion RMB. With this growth, the industry...

February 4, 2019

Online education is one of the fastest expanding industries in China. In 2015, the number of Chinese online education users equaled 110 million with a market value of 114 billion RMB. By 2018, the number of online learners grew 63 percent to 179 million...

January 24, 2019

With a completely different culture, language, and internet ecosystem, getting started in Chinese student recruitment can be difficult. Here are several strategies for institutions to increase their visibility in China and reach more students.

Before jump...

November 28, 2018

Last month, the University of Birmingham and the University of Leicester announced plans to accept the Chinese Gaokao exam for direct entry to degree programs. This news follows a trend of greater numbers of higher-profile universities using the Gaokao i...

November 16, 2018

At the end of October, eduFair attended the China Education Expo in Shanghai. We enjoyed meeting lots of students and institutions. Below is a quick roundup of the top-5 questions schools asked us about eduFair.

1. What does eduFair mean by “platform?”

edu...

September 6, 2018

Art and design schools are seeing a large and growing interest from Chinese students looking to study abroad. From 2011 to 2016, the number of Chinese students enrolled in arts programs abroad tripled. New Oriental Vision Overseas reports that art majors...

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