International Education News

Insights on Chinese students, recruitment, & marketing from eduFair China

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What Students Want: The Value of International Education in the Time of COVID19

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June 21, 2018

International education institutions could definitely consider using these findings to help with their Chinese student recruitment.

March 8, 2018

Does your institution suffer from Three-and-a-Tree marketing? On the surface, lots of schools highlight similar things: happy students, stimulating classes, beautiful campuses. And they're all telling the truth...

February 22, 2018

Tait Lawton, Co-founder and Client Services Manager of Nanjing Marketing Group, recently published an article outlining common problems in Chinese student recruitment. The article features insights from industry experts, including eduFair's Director of I...

March 16, 2017

Of the top-25 universities in America enrolling the most international students, 68 percent had admissions content that was blocked in China.

December 10, 2016

Though there are some fantastic marketing campaigns out there which have managed to break through the ‘Great Wall’, mistakes invariably do occur. I’ve whittled them down to four key areas…

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