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How a $49 Test Disrupted an Industry

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Duolingo, the app once most famous for its novel approach to language learning and owl mascot, has another claim to fame: a brand-new take on standardized language testing.

Get the best results for your student recruitment efforts by avoiding these common mistakes when recruiting students in China.

January 14, 2020

For many international students, arriving in a new country is both exciting and overwhelming. With campuses reflecting real-time international affairs and anti-globalization rhetoric affecting school atmospheres, schools must respond with open arms, welc...

June 26, 2018

Starting in 2017, the Gaokao saw huge changes in format and, more importantly for international institutions, the way scores are reported. These changes are being tested in key provinces. Based on the outcome, it is highly expected that this new Gaokao w...

December 10, 2016

Though there are some fantastic marketing campaigns out there which have managed to break through the ‘Great Wall’, mistakes invariably do occur. I’ve whittled them down to four key areas…

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