Does your institution suffer from Three-and-a-Tree marketing? On the surface, lots of schools highlight similar things: happy students, stimulating classes, beautiful campuses. And they're all telling the truth.
It's difficult to craft a marketing message that cuts through the noise and actually reaches students. ICEF shared this article a few months ago: Five winning ways to reach students.
It's quick, easy and informative
... so much so, that we thought we'd share it again.
Screenshot from ICEF Monitor
Has your institution found messages that resound with international students? We'd love to hear! Comment or email.
ABOUT EDUFAIR CHINA
eduFair China is a free online platform dedicated to international education and recruitment. Its platform connects millions of Chinese students with first-hand information while helping institutions recruit qualified students digitally. eduFair aims to give students a more empowered, holistic approach to international education so that they can succeed during their journey abroad.